Major sporting events are an opportunity for strong mobile marketing campaigns. In the first part of the series, the following article shows the compatibility of Mobile and Sports – the basis of the 2018 sports marketing trend.
Each year, top sporting events such as the Winter Olympics, Rugby – Super Bowl, and World Cup successively create new records for the number of viewers on digital media.
Direct viewership of 2018 Super Bowl on television increased 45% from 2017 to 2018, the highest ever is the clearest evidence for the conclusion. Up to 11.6 million fans followed the 2018 Winter Olympics directly, compared with 4.3 million in 2014, up 169%.
Mobile streaming quickly increased rankings on the most popular means of tracking sports events. According to a Google sports report, 30% of fans tracked mobile sports events because of the flexibility it offers.
During the Winter Olympics opening season and the 2018 Super Bowl, Americans spent more than half a million hours on NBC Sports apps on their Android phones, four times the previous month’s average weekly time. This is a sign that most users choose mobile to track their favorite content.
Nowadays, mobility is not only popular with sporting events. A recent report shows that users are spending more money on registering in-app services for entertainment applications – listening to music and watching videos – specifically up 330% from 2015 to 2017.
Numbers The data also implicitly indicates that customers are slowly choosing to register for multi-device services on mobile phones. This is a product that always accompanies them and brings a better user experience.
In addition, most sports fans want to maximize their experience when watching matches and mobile phones naturally become the most useful means for them. During the match, 80% of users admitted using tablets and smartphones to search for players, athletes or review the main events of the match.