In the United States, it’s not football that new football is king sport and in it can’t be mentioned Super Bowl tournament. The Super Bowl or the American Super Cup is a competition between the NFL national championship team and the AFL champions. Every year, the Super Bowl is usually held on the first Sunday of February.
It is not only does it mean a simple match, how long is the Super Bowl still the most notable sporting event of the United States and has been broadcast exclusively every year by four of the nation’s largest TV channels? . Many Super Bowl matches are the most watched TV event in the US with an average of 100 million views, of which the 2011 Super Bowl is the most watched live show in US television history, with 111 million visits.
Not as popular as tennis or football but rugby is always one of the most profitable sporting events and has the right to buy copyright into the most expensive type of sports. In most of the years, Super Bowl is the most watched program in American television broadcasts.
With such a big attraction, Super Bowl also brings huge trade value. Only the largest advertising contracts were released in the middle of the game. For example, to get a rate of 30 seconds ads on this year’s Super Bowl television show needs 5 million US dollars. Watching celebrities, discussing commercials and game shows along with Super Bowl is also an attractive spiritual dish for many viewers.
The annual break in the Super Bowl also features spectacular performances by top American stars, such as Michael Jackson, Bruce Springsteen, Katy Perry or this year Lady Gaga. And it is not wrong to say that Super Bowl matches are important cultural sports events, which have a significant impact on American people’s life.