Super Bowl: The battle for billions of dollars (part 2)

The regular Super Bowl is America’s most watched TV show of the year; The seven most watched broadcasts in American television history are all Super Bowl games. In 2015, Super Bowl XLIX became the most viewed American TV show in history with an average audience of 114.4 million viewers.

Three of America’s four largest television networks: CBS, Fox, and NBC are allowed to rotate exclusively for Super Bowl television each year. Due to the high viewership (about 100 million people), the cost of TV advertising in the Super Bowl is the most expensive of the year. For example, the price of a TV ad mid-game Super Bowl 50 in 2016 amounted to $ 5 million for a 30-second ad.

This year’s Super Bowl final between Kansas City Chiefs and San Francisco 49ers played on a 65,000-seat Hard Rock Stadium in Miami, Florida (USA).

The brief mid-half performance of the 54th Super Bowl match this year is considered the most expensive, with every minute of performance worth $ 1 million and lasting 13 minutes with the participation of two female music stars. pop Jennifer Lopez and Shakira.

The mid-half performance or “Super Bowl halftime show” of this match has become a trademark and indispensable in the Super Bowl matches from past to present. Many world famous artists and bands have appeared in these performances such as Michael Jackson, Whitney Houston, Paul McCartney, The Rolling Stones. In last year’s Super Bowl, the famous Maroon 5 band was invited.

This year again, the organizers continue to mark their mark with the most elaborate preparations for this performance to resonate greatly with viewers and the public across the United States. In addition to the huge cost of $ 1 million per minute, there are also between 2,000 and 3,000 people doing the preparation every second. Thanks to that, the performance was the best match and there was no problem for any 1 minute.

The entire Super Bowl match this year between the San Francisco 49ers and Kansas City Chiefs attracted 99.9 million viewers on Fox TV, reaching a lofty 41.7 rating. Combined with streaming platforms and other channels, the total number of viewers watching the 2020 Super Bowl Finals reached 102 million, continuing to be one of the most watched events by American audiences on television ever. Naturally, the advertising price in this time frame also hit a record 5.6 million USD for 30 seconds of appearance.

In addition, the number of viewers watching on the TV Super Bowl Halftime Show peak of Shakira and Jennifer Lopez reached 103 million, even higher than the number of people watching the match. Even so, Katy Perry still holds the record with the most viewed Super Bowl Halftime Show of all time, an achievement that no one can beat with 118.5 million viewers in 2015.