The Super Bowl’s massive audience makes coffee breaks a valuable platform for artists to promote designers and spread the message through their costume choices. Before Super Cup, this is a look back at some of the most memorable costumes of the recent halftime program.
Oh, Super Bowl. For football fans, it is the most important day of the season, the culmination of five months of playing the National Football League. And for those who are less interested in the sport, there is a break program, when the world’s most famous artists provide 15 minutes of high voltage entertainment.
The break program has long been popular for viewers, whether they like football or not, if Twitter has long joked about the game as an opening act for performers to be trusted. . Indeed, Katy Perry’s most-watched break show in 2015 attracted 118.5 million viewers, while the game itself drew an average audience of 114.4 million viewers. .
This large audience makes break time a valuable platform for artists to promote designers and spread the message through their costume choices – sometimes controversial. and backlash in this process.
The Super Bowl weekend is a busy one for Beyoncé. On Saturday, she released a video for her new single, “Formation”, a visual discovery of the southern black femininity and the aftermath of Hurricane Katrina, ripping off mostly black New Orleans neighborhoods. in 2005. On Sunday, she went on stage to perform in one of the most televised events of the year.
Her performance is not politically appreciated. She started the program with a whole black dance team wearing black robes and robes, a clear reference to how Black Panther members wore costumes in the 60s.
While fans and critics praised the performance, and the boldness of making such a strong statement in front of her entire country. New York Times staff writer, Jenna Wortham said very clearly: “I think she wants us to know that although she is leading an official event like Super Bowl, she has an opinion. And not afraid to share them, she is not afraid to do it on a national and global scale. “
It is noteworthy that in February 2016, seven months before Colin Kaepernick started kneeling in the national anthem to protest police brutality and racism in the United States.