The Super Bowl is really the biggest, most spectacular event of the year when it comes to marketing, advertising and creativity. And whether you know the rules of rugby or not, you can still learn many useful business lessons from this event.
1. All rewards belong to the winner
The losing couple will quietly leave, while the winners will receive applause, a welcome fireworks and a glass of champagne to celebrate in the dressing room.
Leading suppliers have a good reputation and hold a majority share of the company, while the rest have to fight over the rest. If you get the # 1 position, you will have the right to choose customers. The number 1 position is worth your fight to get it because what you get is great.
2. Creating a sports festival
The Super Bowl is more than just a rugby competition taking place within a few hours. It is a festival that the United States celebrates with sports, food, drinks, music. And you can also create an annual event to express the spirit of the company or the community.
One of my favorite examples is Small Business Saturday – in the frenetic atmosphere of the holiday shopping season, this event is a strong reminder of small businesses. locally. You also have the same opportunities if you search for them.
For example, if you own a sporting goods store, sponsor events organized for families who attend a small local tournament. Create festivals or events where people can collaborate with your business.
3. Attracting all types of audiences
Rugby itself is only part of the appeal of the Super Bowl. Everyone waited for the show to show during the break and even to watch the commercials. The lesson here is to focus on the core market and expand offers to attract new customers.
Sports fans will be watching the show, music fans will be watching the mid-hour show, and everyone can watch millions of dollars worth of commercials.