On Sunday, February 4, hundreds of millions of Americans sat glued on TV screens, with beer cans in one hand, and butter-fried chicken wings on the other, to watch the Super Bowl final. between Eagles and Patriots. As a result, everyone knows, the Eagles have won the quarterback Tom Brady, who is handsome and full of money.
However, someone who cared about the car cussed asked: So the car won in Super Bowl 52?
The question comes from the fact that every year, the unique commercials that appear in the pause of Super Bowl games are always noticed. Heard to advertise on this occasion, manufacturers pay up to $ 4.5 million for 30 seconds of advertising! This is the best opportunity to attract the attention of US customers.
Car manufacturers are no exception. They put their effort and money to set up and show their cars in Super Bowl. The cars chosen to advertise must have been the hope in the US market of that car company. And like cars, advertise popular cars, hate people. It is possible to predict the winning of the driver’s affection for the commercials of the car, and thereby affect the car sales in the market.
The Auto Blog car website collected cars advertised during the Super Bowl 52, and made comments on these expensive commercial footage. Here are some typical ads.
And the Jeep Wrangler appeared in the ad movie being chased by carnivorous dinosaurs very exciting. Of course, the last Jeep Wrangler is the winner. Jeep Wrangler belongs to compact SUV, the most competitive type on the market today.
The starting price of the 2018 Jeep Wrangler is about $ 27,000. The car of this type won the 2018 Motor Trend SUV of The Year prize, the Honda CR-V, with a starting price of about $ 24,100.
Ram Trucks is also part of FCA, this year there are also two commercials for pickups in the Super Bowl. However, while Jeep advertising is considered successful, Ram Trucks’ commercial message is viewed as confusing and confusing!